Ferrari Purosangue: A Game-Changer in the Luxury SUV Market

The Ferrari Purosangue has turned heads since its debut, marking Ferrari’s bold entry into the luxury SUV segment.

Known as the “thoroughbred” in Italian, this four-door, four-seat Ferrari SUV is far more than just a response to competitors like the Lamborghini Urus and the Rolls-Royce Cullinan. It’s a statement of innovation, blending Ferrari’s supercar DNA with everyday practicality.

Let’s dive into what makes the Purosangue a standout in the luxury SUV market.

Features That Redefine the Segment

Image credit: Alexander Dünnes

Built from the ground up in Maranello, Italy, the Ferrari Purosangue features a bespoke aluminum chassis that’s 30% more torsionally rigid than the GTC4 Lusso hatchback, the model it replaces. This architecture supports an all-wheel-drive system adapted from the Ferrari FF, rear-hinged passenger doors (welcome doors) for easy cabin access, and a carbon fibre roof that reduces weight and lowers the center of gravity.

Drivers have described the steering wheel as precise and responsive, similar to Ferrari’s sports cars, while its weight distribution (49:51 front-to-rear) ensures balanced handling. The eight-speed dual-clutch gearbox allows for seamless gear changes, whether cruising on highways or through mountain roads.

Under the Hood

Under the hood, the Ferrari Purosangue boasts a naturally aspirated 6.5-liter V12 engine, delivering 715 horsepower and 528 lb-ft of torque. It rockets from 0 to 62 mph in just 3.3 seconds, with a top speed of 193 mph.

Unlike many competitors that rely on turbo or hybrid powertrains, Ferrari chose to keep the V12 engine naturally aspirated, reinforcing its “roots” in delivering a true sports car experience. However, Ferrari has ensured that sustainability plays a role, with 85% of its interior materials sourced from recycled or sustainable origins.

The Interior

Inside, the Purosangue SUV features individual rear seats, a 10.2-inch digital display for passengers, and a driver cockpit inspired by the SF90 Stradale.

Ferrari describes the cabin as a blend of “luxury materials and surprising space,” offering comfort for four people without compromising on the functionality of a high-performance machine.

Comparing Ferrari’s First SUV to the Competition

The Purosangue enters a field dominated by other luxury SUVs built for volume sales. Ferrari is taking a different route, though. CEO Benedetto Vigna has stated in an interview with Bloomberg that production of the Purosangue will be capped at 20% of Ferrari’s total output, ensuring its rarity.

Here are some other ways in which the competition stacks up:

  • Lamborghini Urus: Equipped with a twin-turbo V8 producing 657 horsepower, the Urus reaches a top speed of 190 mph, slightly below the Purosangue. The Urus accounts for 60% of Lamborghini’s sales, highlighting the growing appeal of performance SUVs.
  • Rolls-Royce Cullinan: Known for its ultra-luxury features, the Cullinan’s 563-hp V12 engine prioritizes comfort over outright speed, making it a very different experience from the Purosangue SUV.
  • Aston Martin DBX: The DBX707 variant delivers 697 horsepower and features advanced all-wheel-drive technology but lacks the high-revving character of Ferrari’s V12 engine.
  • Porsche Cayenne Turbo: A pioneer in the performance SUV market, the Cayenne offers exceptional handling but doesn’t match the exclusivity of the Ferrari Purosangue.

The Purosangue’s Unprecedented Success

Even though there were some raised eyebrows from purists when the model was first announced, Purosangue has been a commercial success, with demand exceeding Ferrari’s expectations. Orders filled up four times faster than anticipated, and the current waiting list stretches to late 2024 or beyond.

The Purosangue was the third-best-selling Ferrari between January and August 2024, with data indicating that Ferrari sold nearly 1,500 units through August, third only to the Ferrari 296 GTB (with more than 3,100 units) and the Ferrari Roma (with nearly 1,900 units).

Despite its base price easily reaching into the $400,000+ range, it’s clear that the Purosangue SUV has struck a chord with enthusiasts who want a hypercar experience with practicality.

Reviewers say, “Who wouldn’t want a 700bhp supercar that you can go to the shops in and bound down a country lane with carefree abandon? It’s the dream really – and Ferrari have now made that dream a Prancing Horse reality.”

A Ferrari That Stays True to Its Roots

What sets the Purosangue SUV apart is its ability to remain unmistakably a Ferrari: from its long hood reminiscent of Ferrari’s GT cars to its floating grille and unique rear doors, every detail reflects the brand’s commitment to performance and design.

Ready to Upgrade?

The Ferrari Purosangue isn’t just another crossover; it’s reimagined for a new era. Whether you’re drawn to its V12 engine, impeccable craftsmanship, or groundbreaking design, the Purosangue is truly in a league of its own.

Thinking about upgrading your current car to this revolutionary new Ferrari? Let us help! Contact us today to explore options for selling your Ferrari 430 Scuderia, Ferrari 488 Pista, Ferrari 458 Italia, or any other Ferrari model.

Your next adventure awaits!

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iLusso is one of the largest automotive buyers of supercars, sports cars, and luxury coupes and SUVs in the United States. We specialize in these luxury vehicle brands: Aston Martin, Bentley, Bugatti, Ferrari, Lamborghini, Koenigsegg, Mercedes-Benz, Maserati MC20, McLaren, Pagani, Porsche, Rolls-Royce, Range Rover, and Audi R8.

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