How Much is a Rolls-Royce?

So how much is a Rolls-Royce, really? In today’s market, a new Rolls-Royce typically starts around $250,000 and can easily climb past $500,000 before bespoke options enter the conversation. Once you step into extended wheelbase models, Black Badge specifications, and one-off customization, pricing becomes almost limitless. On the pre-owned side, the door opens wider. Used Rolls-Royce vehicles can range from roughly $70,000 to well over $400,000, depending on model, year, mileage, and how the car was originally configured.

At iLusso, we see Rolls-Royce Motor Cars not as simple luxury cars, but as rolling statements of craftsmanship and restraint. These are ultra-luxury automotive icons built for owners who value presence, comfort, and detail over raw lap times. Whether someone is cross-shopping a Bentley Continental GT, a Lamborghini for contrast, or stepping up from another luxury vehicle, Rolls-Royce occupies a category of its own.

New Rolls-Royce Models: Base Pricing at a Glance

Here is a snapshot of the current new Rolls-Royce models and their approximate starting MSRP before customization.

• Rolls-Royce Ghost sedan
  Starting price around $350,000
  A modern luxury sedan with a V12 engine, refined driving experience, and discreet power
• Rolls-Royce Ghost EWB
  Starting price around $395,000
  An extended wheelbase adds rear seat space, comfort, and enhanced opulence
• Rolls-Royce Cullinan
  Starting price around $385,000
  The brand’s ultra-luxury SUV, combining all-wheel drive capability with traditional Rolls-Royce craftsmanship
• Rolls-Royce Phantom
  Starting price around $460,000
  The flagship luxury sedan with unmatched presence, massive wheelbase, and iconic design
• Rolls-Royce Phantom EWB
  Starting price around $530,000
  Focused almost entirely on rear-seat luxury and chauffeur-level comfort
• Rolls-Royce Spectre coupe
  Starting price around $420,000
  The first fully electric Rolls-Royce, redefining what a luxury car can be in the electric era
• Rolls-Royce Wraith coupe
  Previously started at around $330,000 when new
  A more dynamic coupe body style with a V12 engine and strong horsepower
• Rolls-Royce Dawn
  Previously started at around $350,000 when new
  A cabriolet offering open-air elegance and relaxed grand touring

Every new Rolls-Royce leaves the dealership deeply personalized. Interior color, upholstery, wheel choices, and starlight headliner designs all push final pricing well beyond the published starting price.

Beyond the Showroom: What Real Rolls-Royce Motor Cars Cost in the Wild

In the real world, pricing rarely stops at MSRP. Most new Rolls-Royce buyers invest heavily in bespoke details, turning already expensive cars into rolling works of art. Custom interior color combinations, unique leather upholstery, hand-painted coachlines, personalized tread plates, and advanced entertainment system upgrades all add meaningful cost.

Black Badge models add another layer. These versions bring darker trim, more assertive styling, and increased horsepower, appealing to buyers who want a slightly more aggressive driving experience without losing refinement. The result is that many new Rolls-Royce models transact far above their base pricing, especially when built through Rolls-Royce Motor Cars’ bespoke programs.

Buying a Used Rolls-Royce: What You Can Expect

Buying pre-owned is where many enthusiasts and collectors find exceptional value.

• Rolls-Royce dealership or reputable exotic retailer
  Expect the vehicle price plus standard documentation fees and tax. The advantage is stronger service records, verified specifications, and a smoother overall transaction with professionals who understand ultra-luxury vehicles.
• A general used car dealership
  Pricing structures are similar, but expertise can vary widely. Not every dealer understands Rolls-Royce craftsmanship, long-term ownership costs, or bespoke features.
• Private sale
  Pricing varies significantly. Buyers often need to pay cash directly to the seller, with limited financing options and less transparency around service history or potential issues unless a full inspection is completed.
• Online auctions
  Buyer fees typically apply. There can be strong opportunities if reserves are set reasonably, but there is also the chance of not winning the car if the reserve is not met.
• Live auctions
  Similar to online formats, including buyer premiums. Competition can drive prices quickly, and reserve rules still apply.
• Importing
  North American Rolls-Royce vehicles are straightforward. Euro-spec examples may involve additional taxes, compliance work, and longer timelines.

Pre-owned Rolls-Royce Ghost sedan models, Wraith coupe examples, and Dawn convertibles often represent some of the strongest value plays in the luxury car market.

Owning a Rolls-Royce: Resale Values, Depreciation, and Investment Potential

Most Rolls-Royce vehicles are built for enjoyment rather than speculation, but certain configurations hold value better than others. Limited production models, Black Badge trims, extended wheelbase variants, and highly tasteful bespoke builds tend to age more gracefully in the market.

Depreciation is most significant in the early years, which is why pre-owned examples can be so attractive. Over time, well-kept Rolls-Royce models with desirable body style and color combinations often stabilize. While not a traditional sports car investment, ownership delivers something harder to quantify: presence, serenity, and craftsmanship that few brands can match.

Ready to Buy a Rolls-Royce?

If you are considering a new Rolls-Royce, exploring pre-owned options, or selling an existing luxury car to step into something truly special, iLusso is here to help. Our team works with Rolls-Royce vehicles every day, from Ghost and Cullinan builds to rare Wraith and Dawn configurations.

Browse our current inventory, discuss bespoke builds, or talk through market values with an expert who understands this level of automotive luxury. When the time is right to own a Rolls-Royce, the experience should feel just as refined as the car itself.