What Exotic Car Companies Have the Most Repeat Buyers?

Green supercar for sale

We all have our favorite brand of toothpaste and breakfast cereal. We may prefer one cola over another or insist that this coffee is better than that coffee. The point is, we have certain manufacturers that we buy from repeatedly. The reasons are varied and debateable, but we typically come back over and over to support the company that has earned the title of our favorite.

Does this also apply in the realm of exotic cars? Would a Ferrari owner looking to trade vehicles be more inclined to purchase another Ferrari or would they be willing to break the loyalty of the brand and purchase a Lamborghini for their next exotic ride? Let’s take a look at what exotic car companies have the most repeat buyers.

Ferrari

Being around for more than a few decades, Ferrari knows what it takes to deliver a premium exotic car experience. Their iconic look and racecar-level amenities keep them consistently on the top of many exotic car buyers’ list of favorites. Ferrari also boasts a cult-like following. Over time, the majority of Ferrari owners tend to stick with the brand when making new purchases.

With new sales slightly decreased for the year 2020, Ferrari is still a dominating force. Statistics show that a little over half of Ferrari owners are dedicated repeat buyers. There’s nothing like driving a Ferrari.

Vilnius Lithuania Porsche 911-turbo

Porsche

Porsche has been causing a ruckus on and off the track for 73 years. The Porsche brand has been known for pushing the envelope from the very beginning. They ignored the current trends and put in place their unique spin on things. In the early years, Porsche implemented smaller vehicles compared to the larger automobiles they were once surrounded by, causing them to truly stand out. Their strategy worked as they have built an iconic name for themselves and have developed a strong customer base.

With new sales hanging in the 50k-60k unit range for the last several years, Porsche has held their own, armed with their prestigious German design and know-how. Porsche calls their version of brand loyalty “social acceptance,” and they have enjoyed its increase over the last several years.

Mercedes-Benz

With the guiding attributes of luxury and speed, Karl Benz put his first automobile on the road back in 1886. Evolving with the times and consistently developing new designs, Mercedes has generated a very impressive brand loyalty. Their motto, “The best or nothing,” has been proven time and again, and buyers have noticed.

Despite a slight dip in new sales worldwide for the year 2020, Mercedes increased sales in China. Current numbers show that Mercedes has one of the best percentages of repeat buyers worldwide.

Lamborghini

From humble origins in the grape industry and first manufacturing farm tractors, Ferruccio Lamborghini introduced one of the most iconic and recognizable exotic cars in the world. Although the company has passed through several ownerships, it continues to produce challenging and spectacular products that retain a sizable number of repeat buyers.

Like most, they took a small dip in sales for 2020 due to the worldwide economic situation. But this small dip comes right after their most profitable year yet. Overall, Lamborghini is on track for a very successful year with new car sales. Their brand loyalty is at the top of its game compared to many. Implementing a new marketing strategy, Lamborghini is also working hard to appeal to new owners. This will only increase the number of trade-ins and trade ups, which will help raise their percentage of repeat buyers.

Lamborghini-huracan

With 2021 coming to a close, new numbers will soon be available to draw a more complete picture of the exotic car industry. Like many other areas of manufacturing, 2020 and 2021 created some havoc that required retooling and a new approach. Almost every exotic car manufacturer experienced a dip in sales of between 9% – 30%.

Despite this challenge, our favorite exotic car brands are still providing their buyers with the best high-end vehicle experience possible. In the current market, there is no better time to seek out and purchase a used exotic car. Whether you are a first-time owner or a repeat buyer, the time is now. iLusso is your world-class used exotic car dealer, and we have streamlined the buying process for these modern times. Contact us today to spearhead your search for the perfect used exotic car.

Sell Your Exotic Today
Consign your Exortic with iLusso for FREE!
Give us a chance to get you pricing on something you see somewhere else. No risk of commitment to you

Most Recent Posts

Will the Alfa Romeo 4C Spider Become a Classic Exotic Car?

Monday 30,2022 By aanEditor

Alfa Romeo vehicles have always been among the most sought after and highly collectible cars, so it would be no surprise if there’s another of those with the 4C Spider. If you’re looking to buy an Alfa Romeo, this could be the classic car you should choose. What exactly is it that makes Alfa Romeo’s cars just so good anyway? One of their strongest

Read More

Will New EV Hypercars Become Popular?

Thursday 10,2022 By aanEditor

Electric vehicles (EVs) seem to be the new trend as many people have turned a focus on “going green.” Fully electric vehicles don’t run on a combustion engine, and therefore produce no carbon emissions that are damaging to the atmosphere and the air we breathe. EVs compare nicely to traditionally fueled cars when it comes to things like driving

Read More

Why the Ferrari 458 Is Still A Car Enthusiasts Dream Car.

Wednesday 18,2023 By aanEditor

The Ferrari 458 is a mid-engined sports car produced by the Italian automotive manufacturer Ferrari. The 458 replaced the Ferrari F430, and was first officially unveiled at the 2009 Frankfurt Motor Show. It was succeeded by the Ferrari 488. The 458 is powered by a 4.5-liter V8 engine, which is capable of producing 562 horsepower and 398 lb-ft of torque.

Read More